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Assistant Marketing Manager for Digital Imaging

Job Category:

Advertising / Marketing

Job Level:


Open Date:




Close date:


Client Overview:

This is a major technology company, it operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company and the largest video game publisher

Client Industry:


Job Description and Qualification:

  • Overall leadership, supervision and training of the Digital Imaging team to ensure that directions are aligned and to improve the overall competence on Product Marketing.
  • Manage the local product portfolio based on market and competitor landscape
  • Design a go-to Market Plan for incoming products encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)
  • Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels
  • Ensure the strong, premium and aspirational positioning of the category and Sony branding considering ROI
  • Forecasting, Pricing, Promotion and P&L Management
  • Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis
  • Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis
  • Come up with strategies and promotions that will ensure profitability in the sales channels
  • Strengthen and establish Sony brand presence in the sales channels with efficient and ROI-based shopfront management including retail executions
  • Oversee all daily, weekly, monthly and annual Digital Imaging business operations
  • Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance
  • Administrative work related to running the Digital Imaging business
  • Other related activities and special projects that maybe required from time to time.
  • BS degree in Marketing, Business Management or related field
  • At least 8 years of relevant experience in a Marketing role, experience in digital imaging preferred
  • Passion for camera and photography, preferred
  • Experience in data analytics
  • Strong business acumen
  • Strong project management skills
  • Strong communications and time-management capability
  • Strong attention to detail
  • Strong research, data analytics and reporting capability
  • Highly motivated self-starter with excellent communication and interpersonal skills
  • Must be willing to work in BGC, Taguig.