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Assistant Marketing Manager

Job Category:

Advertising / Marketing

Job Level:


Open Date:




Close date:


Client Industry:


Job Description and Qualification:

Job Description

  • Overall leadership, supervision and training of the Digital Imaging team to ensure that directions are aligned and to improve the overall competence on Product Marketing.
  • Manage the local product portfolio based on market and competitor landscape
  • Design a go-to Market Plan for incoming products encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)
  • Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels
  • Ensure the strong, premium and aspirational positioning of the category and branding considering ROI
  • Forecasting, Pricing, Promotion and P&L Management
  • Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis
  • Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis
  • Come up with strategies and promotions that will ensure profitability in the sales channels
  • Strengthen and establish brand presence in the sales channels with efficient and ROI-based shopfront management including retail executions
  • Oversee all daily, weekly, monthly and annual Digital Imaging business operations
  • Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance
  • Administrative work related to running the Digital Imaging business
  • Other related activities and special projects that maybe required from time to time.


  • BS degree in Marketing, Business Management or related field
  • At least 8 years of relevant experience in a Marketing role, experience in digital imaging preferred
  • Passion for camera and photography, preferred
  • Experience in data analytics
  • Strong business acumen
  • Strong project management skills
  • Strong communications and time-management capability
  • Strong attention to detail
  • Strong research, data analytics and reporting capability
  • Highly motivated self-starter with excellent communication and interpersonal skills
  • Must be willing to work in BGC, Taguig