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Customer Research & Analytics Senior Manager

Job Category:

Insurance

Job Level:

Executive

Open Date:

16-Nov-2018

Location:

TAGUIG CITY

Close date:

31-May-2019

Client Industry:

INSURANCE

Job Description and Qualification:

  • Produces reports and analyses that will serve as basis and reference for all customer and customer-related actions:
    • Research on size, profile, penetration of target market segments
    • Uses analytics to profile and segment customers in relation to deepining of relationship and increasing wallet share
    • Regular reports on current customer segments in terms of product ownership, channel usage, etc
  • Conducts regular customer market scan, assimilate information and produce relevant customer analysis
  • Develop customer data segmentation or personification strategies
  • Propose comprehensive strategies encompassing products, channel, distribution expansion and customer services to serve the needs of targeted customer segments