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Digital Marketing Head

Job Category:

Banking

Job Level:

Executive

Open Date:

23-Jul-2019

Location:

CITY OF MAKATI

Close date:

31-Aug-2019

Client Industry:

BANKING

Job Description and Qualification:

Purpose of the Function

§  Client is looking for a digital marketing leader who will build and drive rapid expansion and optimization across our digital marketing channels.

§  You will play a key role in driving revenue growth and customer acquisition while supporting integrated marketing campaigns.

§  This position will report to the Head of Marketing.

Key Responsibilities

§  Lead and manage agencies to plan, implement and optimize digital campaigns.

§  Develop an integrated strategy for SEO, SEM, display advertising, paid social.

§  Handle a fluid budget and decide how and where the budget should be allocated across advertising channels based on business objectives and results.

§  Optimize channel and campaign performance beyond CPC/CPA metrics with a focus on growing customers, revenue and ROAS.

§  Establish consistent testing processes across all areas of advertising including copy, creative, cadence, offer, audience, and landing pages.

§  Partner with head of marketing to drive thinking on measurement and attribution.

§  Share business and creative vision to agencies.

§  Recommend best set of partners for digital marketing, i.e. agencies, tools.

Experience / Competencies

  • At least 7 years of experience delivering measurable results in digital marketing. 
  • Hands-on experience with the different aspects of digital marketing, e.g. SEO, SEM, paid social, display advertising  etc.
  • Deep programmatic experience and well versed in ad ops, real-time bidding, cross-channel performance techniques such as retargeting to improve results across all partners.
  • Well-versed in measurement techniques and ability to define measurement requirements and frameworks including attribution systems and processes
  • Experience in handling a large advertising budget, reporting on effectiveness of spend, and recommending solutions.
  • Can-do attitude, ability to think outside the box, roll-up your sleeves mentality.
  • Background in FMCG, financial, fintech, or ad agency preferred. Experience in other sectors is also welcomed.

Salary:

PHP 1M – 1.9M