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Digital Marketing Lead

Job Category:

Advertising / Marketing

Job Level:

Executive

Open Date:

14-Jun-2019

Location:

TAGUIG CITY

Close date:

14-Jul-2019

Client Industry:

BANKING

Job Description and Qualification:

Responsibilities: 

· Effectively translate and carry out the over-all GTM strategy in digital channels 

· Lead and manage agencies to plan, implement and optimize digital campaigns 

· Develop an integrated strategy for SEO, SEM, display advertising, paid social 

· Handle a fluid budget and decide how and where the budget should be allocated across advertising channels based on business objectives and results 

· Optimize channel and campaign performance beyond CPC/CPA metrics with a focus on growing customers, revenue and ROAS 

· Establish consistent testing processes across all areas of advertising including copy, creative, cadence, offer, audience, and landing pages 

· Partner with IMC Lead and Product Lead to drive thinking on measurement and attribution 

· Share business and creative vision with agencies 

· Recommend best set of partners for digital marketing (i.e. agencies, tools) 

Qualifications: 

· At least 7 years of experience delivering measurable results in digital marketing 

· Hands-on experience with the different aspects of digital marketing (e.g. SEO, SEM, paid social, display advertising etc.) 

· Deep programmatic experience and well versed in ad ops, real-time bidding, cross-channel performance techniques such as retargeting to improve results across all partners 

· Well-versed in measurement techniques and ability to define measurement requirements and frameworks including attribution systems and processes 

· Experience in handling a large advertising budget, reporting on effectiveness of spend, and recommending solutions 

· Can-do attitude, ability to think outside the box 

· Background in FMCG, financial, fintech, or ad agency preferred. Experience in other sectors is also welcomed. 

Salary:

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