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Digital Marketing Manager

Job Category:

Advertising / Marketing

Job Level:

Managerial

Open Date:

15-Mar-2021

Location:

CITY OF MAKATI

Close date:

14-May-2021

Client Industry:

ACADEME

Job Description and Qualification:



RESPONSIBILITIES:

  • Spearhead and develop the digital communications strategy for the various programs of School of Executive Education and Lifelong Learning (SEELL), in coordination with various program owners and directors, in order to meet lead generation goals.
  • Interface with in-house creative teams, writers, suppliers and service providers for producing online content and collaterals, as well as in-house development teams for updating the SEELL sections of AIM's online assets, such as the SEELL microsite.
  • Ensure timely implementation and cost-efficiency of paid and organic online communication content for the various programs of SEELL.
  • Provide post-campaign results to respective project owners and directors with in-depth analysis of online results, together with insights and recommendations on improving future online campaigns.
  • Perform monthly competitor checks related to online communication techniques of competitors and other businesses offering Executive Education, and provides accessible, easy to understand reports to the SEELL team.
  • Monitoring of the performance of marketing initiatives upon launch to check the rate at which the campaigns are gaining traction and evaluate the adjustments and actions that must be taken to ensure the achievement of targets.

QUALIFICATIONS:

  • Bachelor’s’ Degree, preferably in fields with strong focus in math and analytics
  • Minimum 4 years in digital marketing role.
  • Preferably with experience in go-to-market strategy, campaign design and execution, data analytics and creating dashboards, and graphic design.
  • Candidate must know how to work with cross functional teams and engage with senior managers and business leaders
  • Must have intermediate to advance skills in using leading online advertising platforms like Facebook and Google; Familiarity with marketing optimization tools (e.g. Kenshoo, HubSpot, etc.); Intermediate to advanced skills in Microsoft Office ® programs; Intermediate skills in Photoshop
  • Willing to work in Makati.