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General Marketing Manager (Business School) - Makati (WFH)

Job Category:

Advertising / Marketing

Job Level:

Managerial

Open Date:

10-Mar-2021

Location:

CITY OF MAKATI

Close date:

30-Apr-2021

Client Industry:

ACADEME

Job Description and Qualification:

Overview: the role will act as the single point of contact for our client's Integrated Marketing Services Group (IMSG). He/she will also develop and implement acquisition campaigns for assigned school in tandem with the Recruitment team and other relevant units. 


Responsibilities:
  1. Leads in the development and execution of Marketing plans for the school this includes overseeing School’s marketing budget and ensures that approved plans will be executed on time and within budget.  Leads in updating these plans on a quarterly basis, secures approval.
  2. Establishes a cross-functional team to handle the execution of acquisition campaigns for the school. Maps out the prescribed customer journey and establishes the standard metrics and timing of the entire journey route.
  3. Works with various IMSG units (Digital Marketing, Corporate Communications, Brand Development, Marketing Research & Analytics, etc.) to execute and operationalize the plans of the school to ensure on time delivery of the campaigns.
  4. Engages creative and media agencies for the creative development and media planning and implementation.

Qualifications: 
Education: Any course related to communications (Bachelor’s Degree in journalism, BSC-Marketing)
Minimum experience: 
    • at least 6 years of working in marketing department, have experience handling a managerial role
    • with strong background related to the academe industry (preferred)
Work setup: amenable to a work from home setup, with at least 25 Mbps of internet speed, and willing to work in the institution based in Makati upon management decision

Salary: up to 65,000 

Salary:

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