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Integrated Marketing and Communication Lead (Bank)

Job Category:

Advertising / Marketing

Job Level:


Open Date:




Close date:


Client Industry:


Job Description and Qualification:


  • Lead the end to end management of creative, media and BTL agency partners, fostering best-in-class and highly productive agency partnerships
    • Responsible for sourcing, negotiating, contracting and managing advertising and media agencies
    • Designing the collaboration process for creative and media agencies to come up with efficient and effective 360 channel and communication strategy and mix to deliver KPIs
    • In charge of evaluation process and recommendation for renewal/replacement
  • Product marketing
    • Develop brand and product marketing campaigns to build and differentiate the brand’s positioning and awareness per product (in coordination with Product and Brand/Comm Lead)
    • to create a seamless and consistent message approach across touchpoints, including own assets. This includes ensuring that information is always updated and accurate
  • Provides new and creative growth strategies for digital conversion paths
  • Optimize budget vs. deliverables/KPIs
  • Developing and managing end to end execution of campaigns to ensure quality, uphold brand image and target achievements
    • Continually optimize campaign performance against brand and business objectives
    • Write creative briefs for and communicate client goals clearly to agencies.
    • Understand consumer insights deeply to provide directions on the creative and internal communication (work closely with Regional Brand Communication) that will resonate with the target audience
    • Designing a clear, attributable and actionable post evaluation report for implemented campaigns


  • At least 10 years of brand marketing and Go To Market planning and execution experience
  • BTL executions and consumer promotions
  • Proven experience in localizing global brands to local markets.
  • Strong project management skills.
  • Experienced in managing third party agencies (contract evaluation, evaluation etc.)
  • Can-do attitude, ability to think outside the box, roll-up your sleeves mentality.
  • Background in FMCG, financial, fintech, or ad agency preferred. Experience in other sectors is also welcomed