Skip to content

Mainstream Channel Lead

Job Category:

Advertising / Marketing

Job Level:

Managerial

Open Date:

11-Jun-2019

Location:

TAGUIG CITY

Close date:

11-Jul-2019

Client Overview:

Our client is a global financial services company.

Client Industry:

FINANCIAL SERVICES

Job Description and Qualification:

To build and drive rapid expansion and optimization from ATL and BTL channels.  Play a key role in driving revenue growth and customer acquisition while supporting integrated marketing campaigns. This position will report to the Head of Marketing.

Qualifications:

  • Minimum of 7 years of experience in delivering measurable results in brand campaigns and BTL programs
  • Hands-on experience with the TV planning, buying and on-ground promotions
  • Well-versed in measurement techniques and ability to define measurement requirements and frameworks including attribution systems and processes
  • Experience in handling a large advertising budget, reporting on effectiveness of spend, and recommending solutions.
  • Can-do attitude, ability to think outside the box, roll-up your sleeves mentality.
  • Preferably with background in FMCG, financial, fintech, or ad agency.

Salary:

0.00