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Mainstream Channel Lead

Job Category:

Advertising / Marketing

Job Level:


Open Date:




Close date:


Client Industry:


Job Description and Qualification:


  • Effectively translate and carry out the over-all GTM (go-to-market) strategy in ATL and BTL channels
  • Lead and manage agencies to plan, implement and optimize touchpoints
  • Handles assessment of plan and implementation and evaluation or results for ATL channels
  • Assign key metrics and design an effective on ground leads generating execution
  • Handle a fluid budget and decide how and where the budget should be allocated across advertising channels based on business objectives and results.
  • Partner with IMC Lead and Product Lead to drive thinking on measurement and attribution.
  • Share business and creative vision to agencies.
  • Recommend best set of partners for TV, OOH and BTL channels, i.e. agencies, tools.
  • Institutionalizing regular media and competitive update presentation from Media agencies


  • At least 7 years of experience delivering measurable results in brand campaigns and BTL programs
  • Hands-on experience with the TV planning, buying and on-ground promotions
  • Well-versed in measurement techniques and ability to define measurement requirements and frameworks including attribution systems and processes
  • Experience in handling a large advertising budget, reporting on effectiveness of spend, and recommending solutions.
  • Can-do attitude, ability to think outside the box, roll-up your sleeves mentality.
  • Background in FMCG, financial, fintech, or ad agency preferred. Experience in other sectors is also welcomed.