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Marketing Automation Specialist

Job Category:

BPO / KPO / Shared Services

Job Level:


Open Date:




Close date:


Client Overview:

Multinational investor-owned healthcare services company based in Dallas, Texas, United States. 

Client Industry:


Job Description and Qualification:

• Develop marketing assets such as e-newsletters, emails and landing pages; QA; and put into production in our Customer Relationship Management (CRM)/Marketing Automation (MA) ecosystem.
• Update the bi-monthly e-newsletter template, clone and localize for each of our markets and hospitals
• Ensure seamless multi-channel user experience and tracking between our marketing assets and web properties including creating, editing and deploying forms on owned websites
• Personally develop, edit and/or QA emails, marketing assets, segmentation queries and MA journeys/nurture flows for enterprise campaigns and/or local requests
• Design, launch and track online campaigns tailored to markets and personas
• Apply code for tracking capabilities and configure related reporting
• Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including CAN-SPAM, HIPAA, GDPR, CCPA and American Disabilities Act
• Recommend more efficient ways to complete individual request tickets and apply best practices efficiently across all campaigns by leveraging templates and the capabilities of the Marketo platform including: global application, tokens, snippets, dynamic content, and artificial intelligence
• Assist web team by prepping articles and creating redirects and UTMs
• Assist department leaders with presentations and ad hoc requests

• Candidate must possess at least a Bachelor’s/College degree in business, marketing, or another related area
• Strong subject matter expertise in marketing automation and CRM technologies, passion for innovation, and the desire to create the most effective, personalized engagement programs possible.
• Knowledge in data foundation of digital marketing consumer platforms.
• At least 3 years of experience in progressive marketing automation campaign development experience and other digital platforms (CRM, analytics tools, etc.) with knowledge of best practices for email and landing page design
• More than two years’ hands-on experience with marketing automation platforms, including Marketo
• B2C experience and experience in deploying campaigns at scale for multiple brands and/or products (service lines)
• Solid understanding and experience using data to develop segments and personas, creation of complex lead scores and logic-driven dynamic journeys and campaigns
• Retail, CPG, travel, hospitality and/or healthcare industry experience preferred
• Preferably has Marketing automation certification and Master's Degree in one of the following areas: business, marketing, or another related area