Marketing Officer (Home Audio) - BGC
Job Category:
Advertising / Marketing
Job Level:
Supervisory
Open Date:
11-Jan-2021
Location:
TAGUIG CITY
Close date:
26-Feb-2021
Client Industry:
CONSUMER ELECTRONICS
Job Description and Qualification:
RESPONSIBILITIES:
- Manage the local product portfolio based on market and competitor landscape.
- Design a go-to Market Plan for incoming products encompassing all internal (support teams) and external stakeholders (Dealers and Distributors).
- Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels
- Ensure the strong, premium and aspirational positioning of the category and branding considering Return on Investment.
- Forecasting, Pricing, Promotion and P&L Management.
- Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis.
- Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis.
- Come up with strategies and promotions that will ensure profitability in our sales channels.
- Strengthen and establish brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions, VMD and promoter management, operations, Analysis and Reporting.
- Oversee all daily, weekly, monthly and annual category operations.
- Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance.
QUALIFICATIONS:
- Candidate must possess a Bachelor’s Degree.
- Preferably with at least 2 years of work experience in the field of Marketing, Business Development and/or Product Management.
- Must have advanced working knowledge in Product and Channel Marketing.
- Proficient in Microsoft Excel and PowerPoint.
- Must be comfortable and passionate in working with numbers.
- Must have excellent analytical and strategic thinking skills, excellent presentation and communication skills.
- Preferably with working background in the Consumer Electronics Industry or related.
- Must be willing to work in BGC and amenable to possibly do field work.