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Marketing Officer for Digital Imaging

Job Category:

Advertising / Marketing

Job Level:

Professional

Open Date:

15-Nov-2021

Location:

TAGUIG CITY

Close date:

31-Dec-2021

Client Industry:

CONSUMER ELECTRONICS

Job Description and Qualification:

Job Description

  • Reports directly to the Director of the Marketing Division
  • Responsible for the assigned Digital Imaging category
  • Portfolio Management
  • Manage the category portfolio based on market and competitor landscape
  • Design a go-to Market Plan for incoming products of the assigned category encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)
  • Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels
  • Brand Management
  • Ensure the strong, premium and aspirational positioning of the category and branding considering ROI
  • Forecasting, Pricing, Promotion and P&L Management of the assigned category
  • Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis
  • Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis
  • Channel Management
  • Come up with strategies and promotions that will ensure profitability in the sales channels
  • Strengthen and establish the brand presence in the sales channels with efficient and ROI-based shopfront management including retail executions
  • Operations, Analysis and Reporting
  • Oversee all daily, weekly, monthly and annual business operations of the assigned category
  • Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance
  • Administrative work related to running the assigned category
  • Other related activities and special projects that maybe required from time to time.

Qualifications

  • Must have a degree in Marketing, Business Management or related field
  • Must have at least 6 years of relevant experience for Marketing Officer or 3 years relevant experience for Marketing Senior Officer, experience in digital imaging preferred
  • Passion for camera and photography, preferred
  • Experience in data analytics


Salary:

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