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Marketing and Digital Communications Manager

Job Category:

Advertising / Marketing

Job Level:

Managerial

Open Date:

11-Mar-2021

Location:

TAGUIG CITY

Close date:

28-May-2021

Client Industry:

CONSUMER ELECTRONICS

Job Description and Qualification:

The Marketing & Digital Communications Manager is responsible for the strategic design, implementation and management of on-line & off-line communication strategies with the end goal of improving brand positioning of all the Company’s brands. 

RESPONSIBILITIES:
  • Overall leadership, supervision and training of the Marketing Communications Team to ensure that directions are aligned and to improve the overall competence on Brand Marketing. 
  • Develop the total marketing & digital communication strategy.
  • Oversee the development, preparation and implementation of marketing & digital communication strategies for each brand and for the brands of the assigned category.
  • Create and deliver communication strategies to drive overall brand awareness to targeted users leading to brand support and loyalty.
  • Analysis of consumer, industry and competitive data on emerging trends, business opportunities and threats affecting the brands.
  • Monitor public sentiment towards the brands and develop strategies on hyping the positive and managing the negative.
  • Overall monitoring of the performance of marketing initiatives upon launch to check the rate at which the campaigns are gaining traction and evaluate the adjustments and actions that must be taken to ensure the achievement of targets.
  • Oversee budget management for all brands to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets.
  • Oversee the preparation of financial analysis of the brands in order to monitor profitability targets as well as budget setting purposes.
  • Maintain clear communication and coordination between the Philippines office and the regional office in terms of brand management
  • Coordination with external agencies and various divisions in the organization to ensure the timely, effective and efficient implementation of all promotional, merchandising and advertising programs.
  • Administrative work includes thorough management of the budget, processing of payments, ensuring the accreditation of suppliers, compliance to internal controls and external rules.
  • Other related activities and special projects that maybe required from time to time.
QUALIFICATIONS:
  • BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field.
  • MBA strongly preferred.
  • At least 10 years of relevant experience in a Marketing Communications role developing content and implanting campaigns.
  • Experience with digital marketing and advertising; digital marketing certificate preferred.
  • Preferably with experience in go-to-market strategy, campaign design and execution, data analytics and creating dashboards, and graphic design.
  • Excellent writing skills (writing portfolio required).
  • Must be willing to work in BGC, Taguig.