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Multi-Channel Content Specialist

Job Category:

BPO / KPO / Shared Services

Job Level:

Professional

Open Date:

08-Oct-2019

Location:

TAGUIG CITY

Close date:

07-Nov-2019

Client Overview:

Multinational investor-owned healthcare services company based in Dallas, Texas, United States. 

Client Industry:

SHARED SERVICES

Job Description and Qualification:

Responsibilities:
• Responsible for Implementing and coordinating the digital marketing team’s strategy for multi-channel personalization and dynamic content delivery. Identify, tag and place all assets for multi-channel, dynamic delivery -- web, email, and social, online paid advertising -- onto the appropriate platforms.
• Manage the digital marketing assets, including copy and images, to engage patients and consumers with dynamic, multi-channel, personalized experiences.
• Catalog assets, including copy and images, into a searchable database
• Perform a content audit, identify gaps and prioritize new asset creation
• Work with the digital, creative and content teams to modify assets so that they are optimized for each delivery channel and funnel stage
• Work with the marketing analyst on asset reporting and optimization
• Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including adherence to Tenet’s MARS (Marketing Advertising Review System) guidelines
• Assist department leaders with presentations and ad hoc requests

Qualifications:
• Candidate must possess at least a Bachelor’s/College degree in business, marketing, or another related area
• Strong understanding of asset management, a passion for innovation, and the desire to create the most effective, personalized engagement programs possible.
• 3+ years of hands-on, progressive marketing or asset management experience
• At least two years’ experience using dynamic content to deliver multi-channel, personalized experiences
• Experience with CRM, Marketing Automation, web and social platforms
• Solid understanding of the marketing funnel and how assets should be modified to optimize them for each funnel stage and delivery platform
• Experience tagging assets for dynamic delivery
• Copy editing experience
• Strong understanding of image optimization for each delivery channel
• Prefer experience creating efficient solutions for managing assets used across multiple brands
• Retail, CPG, travel, hospitality and/or healthcare industry experience preferred


Salary:

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