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Online Marketing Specialist

Job Category:

Advertising / Marketing

Job Level:

Entry Level

Open Date:

11-Dec-2019

Location:

QUEZON CITY

Close date:

07-Feb-2020

Client Industry:

CONSUMER ELECTRONICS

Job Description and Qualification:


Position Summary:


This position will assist the Online Activation Manager in all online and digital marketing activities using various channels and platforms.

Job Responsibilities:

  • Develop effective consumer value propositions, brand strategy and identity, and go to market plans for newly created JBL mobile application
  • Lead and coordinate with internal teams and external teams like agency, distributor and marketing partners to ensure efficient execution of marketing plans for online advertising, PR, product marketing, loyal customer program and community activity
  • Strategize and implement innovative and proactive marketing story together with off-line store operation team to establish Omni-channel business concept
  • Supervise and support the creative and social asset and content development process of mobile application.
  • Management of loyal customer database and implementation of attractive program with analysis of customers and geographical data to establish strong enagagement with customers
  • Plan and execute an online-offline connection platform for the consumers’ shopping and experience journey
  • Develop and implement digital marketing activities on social media and communal spaces for brand awareness, engagement strategy for consumers and promotions
  • Business development and brand establishment at E-commerce platform
  • Work to achieve group objective to increase awaress and followers in Social Media accounts

Basic Qualifications:

·         Bachelor’s Degree in Marketing or relevant

·        Minimum 2 years experience in online / digital marketing or marketing related experience


Preferred Qualifications
:
       
       ·        
Prior experience in Consumer Electronics or FMCG industries

  •    Excellent oral and written communication skills
  •      Experience in photo editing software
  •      Customer data analysis skill
  •    Talent and aptitude to analyze and solve problems independently
  •      Knowledge in retail operations, digital marketing and mobile application
  •      Excellent customer relations and customer-focused mind.
  •      Must be willing to work in Quezon City.