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Product Marketing Manager

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Job Description and Qualification:

The Product Marketing Manager will help launch the banking products in the Philippines, own the go-to-market strategy and launch campaigns, and drive adoption in the market. You will aid in developing the go-to-market strategy, launch campaign planning and execution of both products in order to reach KPI’s and achieve commercial success.

  • Plan and execute the go-to-market strategy and launch campaigns
  • Develop value proposition, messaging frameworks and positioning for local markets across business and consumer products
  • Coordinate and manage cross-functional collaboration with Product Owners, U/X, Customer intelligence, PR and Channel Marketing to help deliver a seamless customer experience that is surprisingly personal, refreshingly smart, and remarkably easy.
  • Monitors, analyses and evaluates market trends, customer behavior, competitor activity to identify growth and retention levers
  • Work with partner agencies to develop creative assets for product marketing
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Owners and other stakeholders, with a focus on delivering the best value proposition that matches market opportunities.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies for digital conversion paths
  • Be responsible for developing and supporting strategic and tactical marketing campaigns to drive usage and upsell for customers to be multiple product users/ primary customer.
  • Work closely with product owners/ UX team on improving customer experience improvements for new features or product improvements
  • Bachelor Degree with at least 5 years’ experience in consumer marketing and preferably with experience in app based/mobile consumer products.
  • You must have proven success at launching new products/ full integrated marketing campaigns that has led to commercial success.
  • Consumer Lending background is a plus
  • Highly analytical with technical knowledge in mobile apps marketing and digital marketing
  • Strong, demonstrable experience in product marketing, product management or related field
  • Strong communication skills, comfortable presenting strategy and results to stakeholders
  • Project management experience in  launch campaigns with clear process and proven results
  • You need to be a data-driven marketer and a self-starter who understands how to uncover and act on consumer insights
  • Interviews will be done thru phone or via whatsapp