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Segment Marketing Manager (Makati)

Job Category:

Advertising / Marketing

Job Level:

Managerial

Open Date:

31-Jan-2019

Location:

CITY OF MAKATI

Close date:

31-Mar-2019

Client Overview:

About Security Bank

We are the Philippines’ largest independent bank, having won countless awards over the years including the most prestigious industry award in both 2015 and 2016—the Bank of the Year – Philippines by The Banker.

We’re changing how people bank. From the moment customers enter our branches to their experience online, we make them feel valued and empowered.

Now, with more than 300 branches spanning the country, BetterBanking has become the gold standard in improving the banking lives of millions of Filipinos. But we’re far from done.

In our constant pursuit of excellence and improvement, we create teams that support our business and each other.

Client Industry:

BANKING

Job Description and Qualification:

Specific Job Functions:

  1. Development of segment-level strategy:
    1. Establish customer insights, needs, personas, and lifecycles per segment (e.g. conduct interviews with potential and existing customers, ask input from branches)
    2. Develop product prioritization, communication strategy, and distribution/sales strategy per segment
  2. Implement segment-level strategy:
    1. Identify and partner with key branches related to segment
    2. Package bank products to cater to segment’s needs
    3. Develop services to cater to segment’s needs
    4. Develop key messages and implement ATL/BTL communication plan in line with segment with the goal of customer acquisition
    5. Implement personalized onboarding and cross-sell tactics in line with segment insights with the goal of increasing New-to-Bank clients and cross-sell ratio
    6. Align processes and policies with implementing units (operations, IT, sales channels, direct marketing channels, etc)
  3. Responsible for preparing and presenting regular MIS on segment performance.

Qualifications:

  • Graduate of a Bachelor's degree in any field.
  • Has 5-8 years of relevant experience.
  • With financial institution or banking experience.

Salary:

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