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Trade Marketing Consultant - BGC

Job Category:

Advertising / Marketing

Job Level:

Consultancy

Open Date:

04-Jan-2022

Location:

TAGUIG CITY

Close date:

03-Feb-2022

Client Industry:

MANUFACTURING

Job Description and Qualification:

Responsibilities:
  • Define the category and channel strategies, developing programs that will drive growth
  • Drive consumer insight and develop shopper marketing strategies and drive the go-to-market plans for all channels
  • Identify the role of SKUs per channel, lead in the development of channel MSL and planogram
  • Analyze internal and external data to identify distribution gaps, threats and opportunities for the channels
  • Develop, plan and execute trade promotions with top accounts of the channel to achieve sales objectives
  • Work with activations team to ensure the execution, monitoring and evaluation of programs
QUALIFICATIONS
  • College/University graduate Major in Business, Industrial Engineering or Management Engineering or any related course
  • At least 5 total experience years in Trade or Shopper Marketing handling a Channel/Category, Merchandising agency and Trade Spend Budget in the FMCG industry
  • At least a year of Experience in Field Sales
  • Has P&L understanding
  • Specializes in Category Management, Space Management and P&L/Financial Management  

Salary:

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