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VP Sales & Marketing

Job Category:

Sales

Job Level:

Executive

Open Date:

26-Sep-2021

Location:

CEBU CITY (Capital)

Close date:

31-Dec-2021

Client Industry:

MANUFACTURING

Job Description and Qualification:

The key objective of the Sales & Marketing Manager is to contribute to the growth and profitability of the company through the effective planning and execution of the Sales & Marketing plans, strategies, programs, and activities the company in alignment with overall corporate strategy and positioning while providing the appropriate structure, leadership and mechanisms directed at achieving SBU goals and targets.

SPECIAL COMMITMENTS:
It is the special commitment of the Sales and Marketing Manager to establish and promote uniquely defined and differentiated product category branding under the SBU.


CRITICAL PERFORMANCE AREAS:

1.0 SALES & MARKETING PLANNING AND CONTROL
1.1 Market Research
1.1.1 Cost-efficient market research programs and activities to support product development, market expansion and sales forecasts are conducted with data regularly updated and kept current.
1.2 Product Portfolio and Product Development Support
1.2.1 SBU Product/Market Matrix is defined, outlining product categories (and range of products per category) and market/customer targets.
1.3 Market Positioning and Market Share
1.3.1 Product Positioning strategies are defined and supporting programs for market capture per product line are conceptualized and effectively implemented.
1.3.2 Research and surveys indicate consistently improving market share.

2.0 SALES PERFORMANCE AND EFFECTIVENESS
2.1 Forecasting Accuracy and Sales Achievement
2.1.1 Sales targets based on market research and sales forecasts are consistently met.
2.1.2 Sales productivity targets show increasing trend year on year.
2.2 Territory Coverage and Management
2.2.1 Identified territories and market targets are effectively covered.
2.2.2 Territory or Area expansion initiatives yield positive results.
2.3 Customer Relationship Management
2.3.1 Company value package / value proposition provided to customers are understood and appreciated, and translate into customer retention and referrals.
2.4 Sales and Product Knowledge Training
2.4.1 All members of the sales and marketing team are knowledgeable and conversant with all product categories, product range, product composition, usage and applications, unique differentiations and distinctive advantages and overall value proposition.
2.5 Special Campaigns and Promos
2.5.1 Campaigns and promos are well-conceptualized, analyzed for ROI, and result in enhanced company image and reputation and brand strength.

3.0 PRODUCT BRANDING, ADVERTISING AND PROMOTION
3.1 A product information and brand manual is developed to ensure consistency in product information, presentation, value generation, and highlighting of unique selling proposition.
3.2 Advertising Programs and Collaterals are well-designed and conceptualized to effectively deliver desired messages to target markets, utilizing appropriate media channels and platforms.
3.3 Cost/Benefit Analysis is made for all advertising campaigns and programs.

4.0 STRUCTURAL EFFICIENCY AND ADMINISTRATIVE EFFECTIVENESS
4.1 An effective and cost-efficient nationwide Sales and Marketing organization is in place.
4.2 Clear information gathering and data generation systems are designed for speedy information dissemination and marketing response.
4.3 Corporate policies and procedures affecting and impacting Sales and Marketing activities and personnel are fully complied with.
4.4 Recording and reporting requirements are fully complied with.

5.0 HUMAN RESOURCES MANAGEMENT
5.1 Competency Development
5.1.1 Competency requirements for sales and marketing team members are clearly specified and evaluated for continuous development.
5.2 Performance Management
5.2.1 Performance Coaching programs and activities are designed for sales and marketing team based on performance reviews.
5.3 Policy Compliance and Monitoring
5.3.1 Work unit head ably administers and implements corporate HR programs, systems, policies, and procedures.
5.4 Organizational Culture
5.4.1 Sales and Marketing Team members walk the brand and reflect corporate values and culture.